To most marketers, the mere mention of the word “Power Editor” may not ring a bell. This is simply because the Power Editor is an advanced tool used by seasoned Facebook marketers to create and manage Facebook Ads. While the majority of regular Facebook marketers and especially the newbie’s who are only familiar with the self-serve Ad manger or the “boost post” button to advertise continue to grapple with the nitty-gritty of  Facebook marketing. Savvy marketers are scaling up the heights because they are using smart ad tools such as the power editor to supercharge their Ad campaigns.

In a nutshell, the Power Editor is the game changer that you need to reposition your Ads from the dark alleys to the limelights. The Power editor is an indispensable tool to any serious Facebook marketer who wants to reach out to the right audience and to achieve the desired level of engagement.

If you are the kind of marketer who has been advertising on Facebook without much success or you are just a newbie experimenting with Facebook Ads, then you’ve come to the right place because I’m going to share with you 4 reasons why you can’t do without the Power Editor.

Regular Updates and Support

The Power Editor boasts of various sophisticated features and latest updates which are mainly designed for savvy Facebook marketers. Some of these new features and updates are initially made available to only the users of  Power Editor and some high end commercial third party apps before being rolled out to the self serve ad manager –and sometimes the new features never make it to the self serve Ad manager.

Here are some of the features that are unique to the Power Editor environment:

  • Custom Audiences
  • Lookalike Audiences
  • Saved Audiences
  • Partner Categories
  • Conversion Tracking
  • Conversion Specs
  • Domain Sponsored Stories
  • Sponsored Search Results

Flexible Ads Placement

Power editor gives you full control and a wide range of options to help you determine where your Ads will appear. You can configure your ads to appear in one or more of the following places:

  • All Facebook
  • Desktop
  • News Feed (Desktop and Mobile)
  • News Feed (Desktop Only)
  • Mobile Only

In as much as you are free to select any of the above places to advertise, you stand to gain more if you advertise only on the devices or places that your target audience is likely to spot your ads. According to the Spruce Media, the news feed ads attract an incredibly higher click through rates compared to other placements. Multiple ad placement is also an important feature that helps when split testing ads to determine the behaviour of your prospects on Facebook platform.

Specific targeting

The Facebook Power Editor allows you to target your ads and posts to a very specific audience that may even include a personalized list of prospects. And with the “Create custom audience” functionality you can also create a custom email list of “hot prospects” from your database to reach out to instead of advertising to people who may never give your ad a second look. Here are some of the cools targeting features that you can’t find in self serve ad manager:

  • Create Custom Audience
  • Create Lookalike Audience
  • Partner Categories

Creating Bulk Ads

If you’ve ever used the Facebook self-serve ads Manager then you know how tasking it can be to create even just a couple of ads. Thanks to the Power Editor, busy Facebook marketers can now create dozens of ads without breaking a sweat. The duplicate button allows you to duplicate an existing ad several times and just edit a few details to make each ad unique. 2In addition, you can also use “Saved audience” feature to quickly target new ads to your preferred target audience

So, if you were not aware of the capabilities of Power Editor and even wonder why you need it, I guess now you are curious to give it a try. And to my fellow Facebook marketers, I  just have one advice “the Power Editor is more than just an experimental tool, but an indispensable weapon in the Facebook marketing arsenal”. Happy marketing!